27 September 2008: The World Tourism Organization’s (UNWTO)
World Tourism Day, which was organized around the theme “Tourism Responding to
the Challenge of Climate Change,” was hosted in Lima, Peru, and celebrated on
27 September 2008.

World Tourism Day kicked-off a year-long campaign during
which UNWTO aims to: raise awareness of the positive role of tourism in
sustainable development; advance tourism in the UN global response to the
challenges of climate change and poverty alleviation; promote the Davos Declaration
Framework for the Tourism Sector and encourage its implementation by all
stakeholders at a global level; encourage tourism stakeholders to adapt,
mitigate and use new technology; and secure financing for the poorest
countries. [World Tourism Day
website]