24 June 2015: The UN Development Programme (UNDP) outlined the plans of ‘Project Everyone,’ which was founded by Richard Curtis, filmmaker and founder of Comic Relief, in an effort to make the Sustainable Development Goals (SDGs) “the most famous goals on the planet” by sharing them with seven billion people in the seven days after their adoption. On 24 June, Curtis and other celebrities launched the ad campaign #WEHAVEAPLAN as part of Project Everyone. This Global Goals campaign is a collaborative effort to ensure that the SDGs are world famous and are successfully acted upon.

The campaign will target “every website and billboard, every TV and radio station, every cinema, every community, every school and every mobile phone network with the task of carrying a simple message about the Goals for the seven days after they are launched,” Curtis explained. The campaign will work with the UN to communicate the proposed SDGs to the public and intends to work with as many communications and distributions channels as possible, with the aim of reaching every person in the world.

In addition to UNDP, the Founding Team of Project Everyone includes Aviva, Getty Images, Pearson, Standard Chartered, Unilever, action/2015, Akshaya Patra, Bill & Melinda Gates Foundation, Global Citizen, Google, Huffington Post, ONE, Penguin Random House, Save the Children, SAWA, UN Foundation, UN Children’s Fund (UNICEF), Universal South Africa, Virgin, Vodafone Foundation, WeTransfer and Wikipedia. [UNDP Press Release] [Project Everyone Website] [Global Goals Website]